![]() ![]() If a device can’t show all of these colors, or shows colors past them, the resulting image will look different from what it is supposed to. Otherwise the content would look completely different depending on what you watched it on. Because of this, we set a target for what these colors are in movies and TV shows and have display devices use those. We don’t have the technology today to show all the shades of red, green, blue, and other colors you see in nature. Color points: The colors the human eye can see are defined by the CIE 1931 chart, but no TV or projector can display all of those.It’s actually neutral, and the Cool setting is blue, fooling your eye. If you’re used to the Cool or Dynamic setting on your TV, D65 will likely seem reddish. HDTV and UHD use D65 as the color temperature for white, which is based on the midday sun in the Northern Hemisphere. The HDTV specification dictates a very exact neutral white. White can range from bluish white to reddish white. White point or “color temperature”: This is literally the color of white that you see on screen.Signature colors may be used extensively both for large areas of color and as accent colors. Using this palette appropriately and consistently provides an additional layer of distinction. Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background. The chart below provides approved brand color combinations that meet WCAG 2.0 level AA standards. When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team.īased on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. Maize and blue play a vital role in establishing a clear and powerful image and in defining the University of Michigan Brand, but there’s so much more to consider when establishing our identity. ![]()
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